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Item #:
1622181
Why We Buy: The Science Of Shopping Paperback June 2, 2000
Item #:
1622181
XAF 4758
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Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer.
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What Stands Out
Scientific Insights
Explores psychological triggers influencing consumer behavior, offering valuable knowledge for marketers and retailers to enhance shopping experiences and drive sales effectively.
Practical Applications
Provides actionable strategies based on research, helping businesses create more appealing layouts and promotional strategies that resonate with customers, ultimately boosting profitability.
Comprehensive Analysis
Combines sociology, psychology, and economics to delve deep into the shopping process, giving readers a thorough understanding of why consumers make specific purchasing decisions.
Product Details
- Based on hard data from thousands of hours of field research in malls, stores, and supermarkets
- Reveals shopping phenomena unnoticed by retailers and shoppers
- Discusses the impact of factors like well-placed shopping baskets and the 'butt-brush' effect on sales
- Explains how working women have influenced supermarket design
- Offers insights on product placement, signage, and packaging to drive sales
- Provides retailers and marketers with creative tips to adapt to changing customer behaviors
| Item Weight | 1 lbs (450 grams) |
Product Description
Why We Buy: The Science Of Shopping Paperback June 2, 2000
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Customer Questions & Answers
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Question:
Who is the author of Why We Buy?
Answer: Paco Underhill -
Question:
What kind of research was conducted for this book?
Answer: Field research in shopping malls, department stores, and supermarkets across America -
Question:
What kind of tips does this book provide?
Answer: Creative and insightful tips for adapting to the changing customer
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XAF 4758
This product is not Fulfilled by Ubuy and can take minimum 10 days in delivery. We might cancel the product from the order and refund you if any issue arise with the delivery of this product.
This item is not restrict in my country.(Please click on above link if this item is not restrict in your country, So our team will review and allow.)
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Secured transaction
Ubuy works hard to protect your security and privacy. Our advanced payment security system ensures confidentiality by encrypting your information during transmission using AES (Advanced Encryption Standards) and SSL (Secure Socket Layer) protocols. Your payment details are 100% secure as we do not share your payment details with third party sellers.
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Fastest cross-border delivery
Features & Benefits
- A witty, eye-opening report on consumer culture
- Based on hard data gleaned from thousands of hours of field research
- Lays bare the struggle among merchants, marketers, and consumers for control
- Reveals shopping phenomena often unnoticed by retailers and shoppers
- Provides creative and insightful tips for adapting to the changing customer
- A funny and sometimes disconcerting look at our favorite pastime